Social Media Manager at Flowcast | (Tillful.com - Remote, US)

Flowcast is hiring for a Social Media Manager for our newly launched Tillful product. This position will play an integral role in developing our brain and identity in key online communities. As a successful hire, you will be responsible for driving social media strategy, engagement, audience development and investing in our online audience for entrepreneurship and small business across all the major social media platforms (Facebook, Instagram, LinkedIn, YouTube, Pinterest and Tiktok).

About Flowcast and Tillful

Flowcast is a rapidly growing, series A, remote-friendly fintech company and was born out of Stanford University's Alchemist accelerator in 2015. Our AI solution helps to automate credit risk assessment in SME finance which otherwise is a manual and costly process. Our existing clients are large financial institutions and corporations such as Standard Chartered, ING, and Nike. Our enterprise solution is a machine learning (ML) solution to automate credit decisions. We are backed by VCs including ING Ventures, BitRock Capital, Katalyst Ventures, Startx, among others. We recently launched a new product called ​Tillful​, a business credit platform to help business owners build stronger business credit and stay on top of their financial health. Unlike traditional business credit bureaus that rely on static data, we leverage real-time financial and bank transaction data. We are rewiring how business credit is done. Tillful is powered by an AI credit risk engine that we've developed from years of developing AI-based credit models for lenders and banks.

As the Social Media Manager, you will get the opportunity to take ownership of the brand’s online presence and develop the brand voice over time applying your previous community and audience development experience.

Responsibilities

  • Collaborate closely with the Marketing Director, C-level executives, Product, Engineering and Data Science teams to understand the product and its value proposition to our end users along with other key stakeholders
  • Develop and own both social paid and social organic
  • Collaborate closely with our CX/Customer Success team to ensure our CX approach answers our audience needs through social channels
  • Lead on social listening and monitoring initiatives for brand reputation management
  • Design and develop social media campaigns including compelling ad copy and ideas for ad creative
  • Understand the design iterative process and develop new A/B tests and experiments driven by social analytics and deep understanding of the content strategy and business goals
  • Own results reporting for social - from project results to wider business effectiveness and sentiment

Requirements/Experience

  • 2-4 years minimum experience in a similar community manager or online social media role
  • Passionate about creating interesting and relevant content on the web tailored to the target audience through messaging, formatting, content creation and packaging (#hashtags, best tooling/3rd party services)
  • Keenly aware of which content and messaging performs best on specific platforms
  • An outstanding communicator with sound interpersonal skills
  • Strongly interested in technology, startup scene and continuous learning
  • Able to work autonomously and resourcefully in a fast-paced startup environment

Great If You Have These Also

  • Bachelor’s degree in Business, Marketing, Journalism, Communications but not required (we like self-starters)
  • Experience in development a brand’s following on social media prior
  • Proven social marketing campaign experience
  • Effective time management skills and the ability to multitask
  • Strong copywriting skills
  • Attention to detail
  • Inherent desire to grow, develop and learn personally and professionally
  • Proven ability to manage budget and optimize ad spends effectively for ad campaign performance
  • Professional and proactive work ethic
  • High competence in project and stakeholder management
  • Excellent interpersonal, written and oral communication skills

Perks

  • Incredible opportunity to get in with a startup in the early stages positioned to dominate an entire market
  • Stability of a corporate employer but the ability to work and see the impact of your creativity and work every day
  • Change the landscape of the small business lending environment from a financial services perspective and help make the lending space more fair and accessible to borrowers
  • Elite but small team of seasoned developers, engineers, executives from Fortune 500s, product managers, marketers and data scientists that have come together to improve the small business lending industry
  • Remote, flexible work-from-anywhere position
  • Competitive compensation